Terms & Conditions - The UK Firewalking Academy



1. A non-refundable deposit is required to secure the date with us.

2. Balance payable no later than 14 days before the event.

3. Late payments will incur an additional fee.

4. In the event that we agree to a change of date, any and all payments must still be made on the orginal agreed schedule.


Your deposit is non-refundable. With 30 days or more before an event, we may allow one movement of your date, to a new date, entirely at our discretion, however this does not change the agreed due date of any outstanding payments.

Within 30 days, the date is not transferable, and if cancellation is required, your deposit is retained against our costs.

If cancellation is required within 7 working days of the course, and the full amount has been paid then, at our complete discretion, up to 25% may be returned, subject to reduction by costs incurred. A change of date, may be considered, entirely at our discretion subject to reduction by our costs incurred.


You are accepting that should WE decide that due to having performed a dynamic risk assessment that the firewalk needs to be cancelled due to local safety concerns, that this is a necessary procedure, you agree the right thing to do and will not hold Success Formulae liable in any way, nor withhold funds as a direct result of this occurrence.

You accept that Success Formulae cannot anticipate incidents that might be considered to be acts of god, including excessive weather conditions such as gusting or high winds, or torrential rain, or logistical problems associated with the site.

Where possible Success Formulae will make best endeavours to provide an alternate task that can take place and that can to some degree replace the firewalk, but if we do so, you accept that this is entirely at our complete discretion, and if payment is being made on the night, we may ask you to agree to this in writing, to avoid all doubt.

If there is a cancellation due to safety elements or conditions outside of our control once we are located at the fire site, you agree that Success Formulae’s fee is still required to be paid in full.

Firewalking Center and it’s global association of trainers has used many conventional facilities for this event and our references include Holiday Inn, Hilton, Radisson, Sheraton, Ramada, Best Western, Days Inn, Hyatt, plus churches and venues provided by municipal governments, TV stations, and public arenas. Tolly has also done the firewalk inside CBS studios for The Geraldo Show and can provide excellent references from both CBS and the New York City Fire Department.


If either party is prevented or delayed in the performance of any of its respective obligations under these terms by “force majeure”, then such party shall be excused the performance for so long as such cause of prevention or delay shall continue;

For the purpose of this Agreement ‘force majeure’ shall be deemed to be any cause affecting the performance of our agreement arising from or attributable to acts, events, omissions or accidents beyond the reasonable control of such party and inter alia including, but not limited to the following:

strikes, lockouts or other industrial action; civil commotion, riot, invasion, war threat or preparation for war; fire, explosion, storm, flood, winds gusting or wind speed in excess of 20 mph, earthquake, subsidence, epidemic, bad weather or other natural physical disaster; impossibility of the use of railways, roadways, shipping, aircraft, motor transport or other means of public or private transport.


We will work with you to obtain permission from the facility to allow the firewalk. The facility for this event must have a level site for the firewalk. A car park is ideal. However, if a car park is to be used, two layers of turf are required to protect the tarmac. The area that needs to be covered with turf measures 8 feet by 20 feet. The firewalk must be on a solid surface. Grass or compacted soil is fine. If gravel or uneven areas are present at the site, the gravel must be removed and the area must be raked and levelled in advance of the seminar. If the gravel or rocks cannot be removed, the area can be covered with sod to create an ideal site. If the walk is to be conducted on a beach, we will place plywood or wonder board down, then a small layer of sand, then sod. The plywood will provide a solid surface for the participants to walk. There can be no overhanging branches at the fire site.

We will obtain a fire permit if necessary. Most regional fire service departments do not require a permit for firewalking because the fire is considered a recreational fire and is usually exempt. We will endeavour to make all checks, however, you are ultimately responsible for ensuring that we can provide a firewalk at the specified location. If we are unable to light, we will not be held liable. Some areas have an air quality or environmental control restriction. The responsibility for checking this, is yours. If notice of the products burned are required, we will typically use sycamore, birch, or beech wood, and occasionally ash. Kerosene is used as an accelerant. If this is prohibited, we will substitute vegetable oil instead of using kerosene to kindle the fire.

We will alert the local fire department even if a permit is not required, as to the exact location and time of the firewalk. It is your duty to notify any concerned neighbours that may need to be reassured in any way and that the fire department knows what is happening. Many fire service professionals around the country have attended Firewalking Cente Firewalking Seminars and have walked on the fire themselves. The Institute, to which we are a principal member, has an excellent reputation among fire officials in prominent cities in Europe and the US and if you have any questions about your local fire department, please phone us.

We will secure the materials needed for the walk. These materials will include:

  • Firewood.
  • A1 Fire rated board or plywood protection for the surface where thefires are built.
  • Turf to protect the surface.
  • Shovels, Rakes, gloves.
  • Water Hoses and Fire Extinguishers
  • Personnel
  •  Music or sound equipment if required and agreed

We may need you to provide a stage and sound system outside, if necessary.

In addition to the turf required to cover a paved car park with two layers, a water supply must be available at the fire site, ideally within 50 metres, of the fire site. Any greater distance, you must inform us at least 48 hours ahead of the event. (Please make sure that there is sufficient water pressure to the fire site.)


Our release form/waiver is completed on the day of the event electronically by participants under our supervision. If you have been provided a paper copy of the release form/waiver, ensure that you photocopy the provided release form in sufficient quantities so that there is one for every person present at the seminar. Unless otherwise agreed or advised, we will use an electronic / online release form.

The classroom portion of the program may require either a blackboard or an erasable whiteboard. If needed, please be sure there are usable markers and an eraser.

If the room is large, and we are not providing sound equipment, please provide a wireless microphone and sound system.

The room needs to be well lit.

The Firewalking seminar requires either a stage or an area large enough, and situated in a way, that all participants can have an unobstructed view of the presentation.

Please have pens and writing paper available for all participants, if a half or full day seminar has been booked.


Master Firewalking Center Instructor Steve Consalvez will be in charge of the event and perform the speaking. He will appoint a leader and instruct his firewalk team in how the firewalk will be laid out.

We will provide Assistants. There will be a Firewalking Center Certified Firewalking instructor appointed as the Firewalk leader coordinating fires and walkways and he or she is responsible for staffing each fire lane where participants will walk.

We require you to provide a ‘point’ person that we can liaise with constantly during the event, who we may also need to act as an assistant, or provide further assistance, should the situation require it. This person will not be directly involved with firetending but for things occur that are unexpected, this ‘point’ person will act as the go-between, if we need them. Please ensure that if necessary, we can utilize additional volunteers if we need to.


We build a 4’ X 4’ small feeder fire for upto 80 participants. At the appropriate time the coals are raked out into paths that are 8’ – 15’ in length and about 11⁄2-2 feet wide. A Firewalking Cente trained person will remain with and control the activities around the walkways and fires throughout the burning period. Each lane requires a lane coach to make sure participant is ready and able to walk, the surrounding area is safe and to congratulate them at the end of the walk.

We may also provide additional personnel to provide a dowsing at the end of the firewalks for additional safety. Or we may liaise with your local team, but this depends entirely on local logistics and weather.

At our discretion, people may walk twice. PLEASE NOTE: More hot spots are recorded in participants that walk twice than walk just once. People often see this as a badge of honour and a way of affirming that yes, there is risk. But often, we see evidence that participants have a reduced respect or ambivalence about the process, and sometimes choose to ignore our instruction. We will instruct them on this both inside and outside.


The standard charity based seminar can be anywhere from 11⁄2 – 3 hours. In a typical seminar we spend the first 30 minutes covering the liability release waiver that each participant has signed. Each seminar participant must sign the waiver. There are no exceptions. People often say that they just want to attend the seminar. However afterwards, they say they wish to firewalk. Attendees may sign the waiver, then of course decide that they do not wish to walk, which is fine. Only tagged, and waiver signed attendees can walk.

Thereafter, we discuss overcoming limiting beliefs, and building the necessary psychology to prepare participants for what they will be presented with outside. We may provide additional ad-hoc activities to reinforce the firewalk activity and add value. Much of this will depend on the group and its size. This could include board-breaking, glass-walking or arrow-breaking. For a standard charity firewalk, this needs to be restricted to a very small number of participants due to the tight time constrictions.

Broken Boards are then taken outside to the fires and burned, broken arrows are taken home by the participants.

The fire is lit approximately 13⁄4 hours prior to the expected preparation end and subject to weather conditions.

The fire takes 11⁄2 to 2 hours to burn. During that time the seminar continues


Seminar topics include:

  • The Psychology of Experience
  • The Choices We Make And Why
  • Removing Limiting Beliefs
  • Replacing Limiting Beliefs with Positive Beliefs
  • The Physiology of Success and Confidence
  • Using Your Mind for Your Own Good
  • Thinking Outside the Box
  • Goal Achieving

Success Formulae have appeared in many local and national publications for over 20 years for firewalk seminars and Steve Consalvez was the first to appear on News at 10 in the ‘and finally’ section. His picture has appeared in The Mail on Sunday, he has been featured in the Independent and appeared on The One Show, Channel 5, and ITV, and regularly comments on business matters for the various news media outlets.

The seminar will be customized to meet the message your organization is promoting and if you have chosen the press pack, we will provide a Facebook Event page and PR and press releases to publicise the event.


Everyone agrees that we can use photographic pictures for anything we choose.

Getting good pictures has always been a challenge, not for us, but certainly for photographers!

We will coach your professional photographer, on how to get great pictures.

Invasive Flash

We may restrict the use of, or the number of flash photographs being taken. This is a safety measure, protecting the safety of the firewalkers and the safety of the photographer and his/her equipment. We will restrict movement around the firewalks tightly. Photographers, who do respond cooperatively, will need to be removed, for the health and safety of the participants. In most cases, people are very responsive and helpful and happy to oblige. Our care is for your participants.


Most participants walk without any issues at all. Occasionally a participant will develop a small blister, usually a hot spot. One of the assistants is assigned the responsibility to handle hot spots. Participants are encouraged to clean the area, and not pop blisters. Most participants are then amazed the next day to find all hot spots gone.

The release form emphasizes that people choose to firewalk voluntarily and that there IS inherent risk, and that they agree to hold all parties blameless for any injuries caused.

There is an inherent risk in firewalking. In the 35+ years since Bruce (Tolly) Burkan founded the Firewalking Institute of Research and Education, millions of people have walked on fire safely.

Participants are encouraged to make their own decisions on whether they walk or not. The seminar can be just as powerful, if the participant just watches the proceedings.


Typically after a firewalk participants return to the room, and share experiences. It’s not uncommon to have people that are extremely emotional, realizing that the only thing holding them back from taking difficult actions in the pursuit of their goals is often just the content of their heads. This sharing adds to the event for all participants.

Our assistants will extinguish all burning material and coals as soon as the walk is complete, and announced as “closed”.

It may be necessary to liaise with any maintenance people at your facility ready to clean up once the coals are extinguished. It is our intention to leave the area in the same state as we find it, unless we have prior agreement to burn without protection. The caveat to this is the effect of walking on grass. We cannot be liable for the excess water output and excess footfall in the area of the firewalk, which may well get waterlogged or be excessively muddy afterwards if the area is in a poorly drained part of a field for example.

There may be ‘evidence’ of your firewalk. This is to be expected.

Firewalking is a very powerful empowerment event. People never forget the first time they walk on fire or watch others walk on fire. We are confident that your participants will have a lifelong and positive memory of your event and we will make every endeavour and all of our experience of the last twenty years to work with you to ensure that this happens.

Thanks for booking us!